Rationale

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​Cakra in indonesian means Round, Just like the shape of the Martabak when it removed from the pan. I choose the Sweet Martabak because it reminds me of home and resembles with my family. Sweet Martabak in Indonesian also called Terang Bulan, because of the round shape and the yellow color that brightens when it is cooked resonate the moonlight. The flavour of Indonesian Sweet Martabak commonly found in Bangka Belitung provinces. Therefore the colour I chosen for this brand is represent the unique taste of Sweet Martabak which is purple for the blueberry flavour, yellow and orange for the base martabak. The colour itself has a meaning that connects to our brand. The color meaning for purple is symbolize to nobility, Meanwhile yellow symbolize happiness, excitement and enthusiasm. In conclusion, the vibes of Cakra is to spread joyful inside the Martabak surroundings of the people we love.